When I started working for the digital marketing industry, Facebook was still a student-only social networking website. This is to say I have quite an extensive understanding of social media and the overall digital industry.
I’m the co-founder, CEO and current Editor-in-Chief of WeRSM (http://wersm.com) one of the leading and fastest growing social media marketing website in the world. Everyday WeRSM shares stories, creative campaigns, resourcesand expert interviews that help anyone in the industry to stay on top of this fast moving new channels and improve the ROI of their social media efforts. I’m also a regular visiting lecturer at the university of Greenwich in London where I teach second and third year marketing students on how to approach social media as a part of the modern marketing mix.
In the past, I have worked as Head of social for Lexis, Senior Digital Strategist for Cheil Worldwide, Creative Strategist for Impero London and Digital Creative Director for Lowe and Partners in Athens.